POKAR® / RESPONSIBILITY / 2026
WHERE OUR
CLOTHES COME FROM.
GOOD CLOTHING STARTS WITH BETTER DECISIONS.
WE BELIEVE WHAT WE WEAR SHOULD REFLECT WHAT WE CARE ABOUT.
THE PEOPLE BEHIND OUR CLOTHES. THE MATERIALS WE CHOOSE. THE RESOURCES WE USE. THE PLANET WE SHARE.
POKAR IS AN INDEPENDENT BRAND BUILT ON ART, CULTURE, AND HUMAN CONNECTION.
WE WANT THAT SAME SENSE OF RESPONSIBILITY TO SHAPE HOW OUR CLOTHING IS MADE.
NOT THROUGH EMPTY PROMISES.
THROUGH BETTER QUESTIONS, THOUGHTFUL DECISIONS, AND A COMMITMENT TO KEEP IMPROVING.
LESS EXCESS.
MORE INTENTION.
MAKE WHAT MATTERS.
WE BELIEVE CLOTHING SHOULD BE CREATED WITH PURPOSE, NOT UNNECESSARY EXCESS.
OUR APPROACH PRIORITIZES KEEPING PRODUCTION QUANTITIES SMALL AND AVOIDING UNNECESSARY INVENTORY.
BECAUSE MORE ISN'T ALWAYS BETTER.
WE WANT EVERY PIECE TO HAVE A REASON TO EXIST.
MATERIALS MATTER.
EVERY FABRIC HAS AN IMPACT.
FROM COTTON TO SYNTHETIC FIBERS, EVERY MATERIAL COMES WITH ENVIRONMENTAL CONSIDERATIONS.
WE PAY ATTENTION TO FABRIC WEIGHT, TEXTURE, COMFORT, AND HOW A GARMENT HOLDS UP OVER TIME.
WE'RE ALSO EXPLORING MATERIAL OPTIONS WITH MORE RESPONSIBLE SOURCING AND PRODUCTION PRACTICES.
WE BELIEVE UNDERSTANDING WHAT GOES INTO OUR CLOTHING IS AN ESSENTIAL PART OF MAKING BETTER CHOICES.
THE PEOPLE BEHIND
THE PIECES.
CLOTHING IS MADE BY PEOPLE.
BEHIND EVERY GARMENT ARE PEOPLE WHO CONTRIBUTE THEIR SKILLS, TIME, AND WORK.
WE BELIEVE SAFE WORKPLACES, FAIR TREATMENT, AND RESPECT FOR WORKERS SHOULD BE FUNDAMENTAL TO THE FASHION INDUSTRY.
AS AN INDEPENDENT BRAND WORKING WITH EXTERNAL PRODUCTION PARTNERS, WE'RE CONTINUING TO ASK QUESTIONS ABOUT MANUFACTURING CONDITIONS, LABOR PRACTICES, AND SUPPLY CHAIN TRANSPARENCY.
RESPONSIBILITY BEGINS WITH RECOGNIZING THE PEOPLE WHO MAKE OUR WORK POSSIBLE.
A MORE CONSIDERED
PROCESS.
BETTER METHODS. BETTER QUESTIONS.
OUR PRODUCTION PARTNERS DESCRIBE EFFORTS TO USE WATER-BASED PRINTING INKS, MORE CONSIDERED PACKAGING MATERIALS, AND IMPROVED DYEING AND WASHING PRACTICES.
WE RECOGNIZE THAT EVERY PRODUCTION PROCESS STILL HAS AN ENVIRONMENTAL FOOTPRINT.
OUR ROLE IS TO BETTER UNDERSTAND THESE PRACTICES, SEEK MORE TRANSPARENCY, AND MAKE INFORMED DECISIONS AS WE GROW.
BEYOND THE PACKAGE.
THE DETAILS MATTER.
A GARMENT'S JOURNEY DOESN'T END WHEN IT LEAVES PRODUCTION.
PACKAGING, TRANSPORTATION, AND DELIVERY ALL HAVE AN IMPACT.
WE'RE WORKING TO BETTER UNDERSTAND THE MATERIALS AND PROCESSES INVOLVED IN GETTING OUR PIECES TO YOU.
OUR GOAL IS TO IDENTIFY WAYS TO REDUCE UNNECESSARY MATERIALS AND MAKE MORE CONSIDERED PACKAGING CHOICES.
MADE TO STAY.
WEAR IT. KEEP IT. LIVE IN IT.
WE DON'T BELIEVE CLOTHING SHOULD LOSE ITS MEANING WHEN A SEASON ENDS.
WE DESIGN WITH THE INTENTION OF CREATING PIECES YOU'LL WANT TO WEAR AGAIN AND AGAIN.
CLOTHING TO TRAVEL IN. CREATE IN. LIVE IN.
CLOTHING THAT COLLECTS MEMORIES.
BECAUSE WHAT WE KEEP MATTERS, TOO.
POKAR FOR THE PLANET.
GIVING BACK IS PART OF THE VISION.
WE'RE DEVELOPING AN INITIATIVE TO CONTRIBUTE $1 FROM EVERY GARMENT SOLD TO ENVIRONMENTAL CONSERVATION AND RESTORATION PROJECTS.
OUR AIM IS TO SUPPORT MEANINGFUL WORK, WITH A PARTICULAR INTEREST IN PROTECTING AND RESTORING ECOSYSTEMS IN MEXICO.
WE WANT TO BUILD A COMMITMENT THAT GROWS WITH OUR BRAND AND IS SUPPORTED BY TRANSPARENT REPORTING.
SMALL CONTRIBUTIONS. SHARED RESPONSIBILITY.
ALWAYS EVOLVING.
PROGRESS OVER PERFECTION.
WE'RE NOT A PERFECTLY SUSTAINABLE BRAND.
WE DON'T CLAIM TO HAVE A ZERO-IMPACT SUPPLY CHAIN OR ALL THE ANSWERS.
WE'RE AN INDEPENDENT BRAND LEARNING HOW TO MAKE BETTER DECISIONS ABOUT MATERIALS, PRODUCTION, PEOPLE, AND THE ENVIRONMENT.
OUR COMMITMENT IS TO KEEP LEARNING, ASKING QUESTIONS, AND MAKING IMPROVEMENTS WE CAN STAND BEHIND.
BECAUSE RESPONSIBILITY ISN'T A FINISHED PRODUCT.
IT'S AN ONGOING PRACTICE.
MAKE WITH INTENTION.
WEAR WITH PURPOSE.
GIVE BACK TO WHAT GIVES US EVERYTHING.
POKAR® — CDMX × NYC / 1965